Marketing & growth

WhatsApp Marketing

Targeted campaigns, promotions and customer communication on WhatsApp.

How this gets measured

Delivery and read rates against opt-in list size
Replies and enquiries per broadcast
Block and opt-out rate, watched closely

Connect directly with customers using targeted WhatsApp campaigns, promotions and communication strategies.

In India WhatsApp is where customers already are, and it is read — unlike email. The difference between a campaign that works and one that gets blocked is consent, timing and whether the message is worth receiving.

What it covers

Campaign strategy

What to send, to whom and how often — planned so the list does not burn out.

Template messages

Written and submitted for approval, which is where most WhatsApp projects stall.

Broadcast and segmentation

Lists segmented so customers get the offer that applies to them.

Catalogue and automation

Product catalogues, quick replies and automated responses for common questions.

Best suited to

Retail and D2C brands
Businesses with a returning customer base
Anyone running promotions to an existing list

What happens, and when

1
Setup & approvalWeek 1–2
Business account, catalogue and message templates submitted. Template approval is where most WhatsApp projects stall.
2
First campaignsWeek 3–4
Segmented broadcasts to an opted-in list, with timing tested rather than assumed.
3
AutomateMonth 2 onward
Quick replies, catalogue and automated answers for the questions that repeat.

When this is not the right fit

Anyone wanting to message a purchased list. That is how numbers get blocked, and we will not do it.

Tools we use for this

WhatsApp Business API
Zapier
Make
Notion AI

Talk about your project

Tell us the goal. We reply on WhatsApp within 2 working hours.

Questions