Marketing & growth

Google Ads & Performance Marketing

Paid campaigns run on real budgets, measured on what they return.

How this gets measured

Cost per lead, tracked to a real conversion
Conversion rate by campaign and keyword
Return on ad spend for e-commerce accounts

Search, Performance Max, YouTube and Display campaigns built around a target cost per lead rather than a spend figure.

Paid media is the fastest way to find out whether an offer works — and the fastest way to lose money if nobody is watching the account. Ours are managed by the same people who teach the paid-media modules at the academy.

What it covers

Account structure

Campaigns, ad groups and match types set up so the reporting is readable from month one.

Creative and copy

Ad copy and creative produced and tested, not written once and left running.

Conversion tracking

GA4 and conversion tracking configured properly — most accounts we inherit are measuring the wrong thing.

Budget management

Spend moved toward what is working, with a monthly review of cost per lead.

Best suited to

Businesses needing leads this quarter
E-commerce brands scaling spend
Anyone inheriting a neglected ad account

What happens, and when

1
Setup & trackingWeek 1
Conversion tracking fixed first. Most accounts we inherit are measuring the wrong thing, which makes every later decision guesswork.
2
Launch & learnWeek 2–4
Campaigns live with deliberate tests, budgets kept tight while the account learns.
3
Scale what worksMonth 2 onward
Spend moved toward what converts, with the losing half turned off rather than tolerated.

When this is not the right fit

Businesses with no budget for the media itself — management is separate from ad spend, and a token budget cannot generate signal.

Tools we use for this

Google Ads
Meta Ads
Google Analytics 4
Looker Studio
Google Tag Manager

Talk about your project

Tell us the goal. We reply on WhatsApp within 2 working hours.

Questions