Marketing & growth
E-Commerce Growth
Grow an online store's visibility, experience and conversion rate.
How this gets measured
- Conversion rate from session to order
- Average order value and repeat purchase rate
- Blended return on ad spend
Build and grow your online store with strategies that improve customer experience, visibility and conversions.
Most stores do not have a traffic problem, they have a conversion problem — and spending more on ads makes a leaking funnel more expensive rather than more profitable. We look at the funnel before the budget.
What it covers
Conversion review
Where visitors drop out between landing and payment, with the fixes ranked by impact.
Product and category pages
Listings written and structured to be found and to convert.
Retention
WhatsApp, email and offers aimed at the second purchase, which is where margin lives.
Marketplace presence
Amazon and Flipkart listings alongside your own store, where that makes sense.
Best suited to
- Stores with traffic but weak sales
- Brands scaling ad spend
- Sellers splitting focus across marketplaces
What happens, and when
- 1
Funnel reviewWeek 1–2
Where visitors drop out between landing and payment, with the fixes ranked by impact rather than by effort.
- 2
Fix the leaksMonth 1
Product pages, checkout friction and trust signals addressed before any spend increase.
- 3
GrowMonth 2 onward
Acquisition scaled against a funnel that now converts, plus retention aimed at the second purchase.
When this is not the right fit
Stores with no traffic at all. There is nothing to optimise yet — that is an acquisition problem first.
Tools we use for this
- Google Analytics 4
- Meta Ads
- Google Ads
- Semrush
- Looker Studio
Talk about your project
Tell us the goal. We reply on WhatsApp within 2 working hours.
Questions
E-Commerce Growth, specifically
Which platforms do you work with?
Shopify, WooCommerce and custom builds. If it is custom, RiverPoint handles the development side.
Do you manage marketplaces too?
Amazon and Flipkart listings, yes, where it makes sense alongside your own store.
Will you increase my ad spend?
Not until the funnel converts. Spending more on a leaking funnel makes it more expensive, not more profitable.
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Ready to grow your brand?
Tell us where growth is stuck. You will get a straight answer on whether we are the right people for it.